Garry Morgan, executive chairman of Roy Morgan Research, one of Australasia’s most respected pollsters, has recently accused News Ltd’s Newspoll owned by Rupert Murdoch of deliberately allowing Newspoll figures to be published knowing them to be in error. In other words; Newspoll have been caught fudging the numbers to suit their political agenda.
According to Gary Morgan, in a poll conducted early in November last year Newspoll claimed that coalition support had jumped 7% while ALP support had dropped 7%. Such a large margin of change, coupled with another figure showing the Consumer Confidence Rating going up in contradiction to what one would normally expect given Newspoll’s numbers, should have rung alarm bells that in turn should have led to another poll being taken straight away said Gary Morgan. This did not happen and News Ltd went ahead and published the false figures.
Furthermore, not only were the ‘rogue’ figures published, but figures that showed strong support for Labor regarding their policies about ‘boat people’ refugees were not published.
Morgan said, “That pollsters and those that publish the polls have a responsibility to report the facts and the truth”. He went on to say that, “Polls and their publishers should not seek to set the agenda by selectively releasing polling data”, and that, “Polls and their publishers are powerful but with that power comes responsibility”.
One wonders how many others of Newspoll’s polls have been fudged.
Murdoch’s NewsLies strikes again.